“Voice of Toro radio already has two radio programs that deal with farmers programs, one is aired out in the morning and the other in the afternoon.” Bruce Katuramu.

MR. KATURAMU BRUCE

VOICE OF TORO (VOT) FM MANAGER

Kabarole District

We always endeavor to tell our listeners about our advertisement rates to ensure effective use of our FM Radio station for small scale business development.

The prices for the advertisements are negotiable, depending on the business type and the nature of the clients.

To ensure high standards for our FM radio broadcasting, we always conduct on job training for our staff. We also reward our staff based on professional broadcasting.

To promote Rural Broadcasting for Entrepreneurship Development in Rwenzori Region, Voice of Toro radio already has two radio programs that deal with farmers programs one is aired out in the morning and the other in the afternoon.

VOT staffs are also facilitated to investigate issues affecting the rural communities. However, radio programs for small scale entrepreneurship development and capacity building for radio staff is still limited therefore, NGOs like ToroDev should intervene and sponsor different entrepreneurial programs on our radio stations and also offer more capacity building workshops for radio staff.

Political radio programs are also important for Entrepreneurship Development because they are so popular and people lean on them so much compared to other radio programs.