Kasese Guide Radio
There has been a lot of improvement on our packaging and we have set categories for our charges and we consider our clients according to the business they are involved in.
We have established a program basically targeting all the business people and we have a business show every Saturday that is focusing on the business people. The program is called Edakacu ebusibuzi.
In our news bulletin we have specific time for business news where we inform business people and farmers of different prices for different products and other needful information related to business.
We also let other entrepreneurs and farmers to call in and share their ideas; they ask different questions concerning the topic of the day.
We always go to the field with our recorders and record the farmers and other entrepreneurs /business people and get their voices to help others hear from the experienced individuals.
We meet so many challenges while reaching out to the rural small scale entrepreneurs because some of them expect us to solve their problems hence misinterpreting the role of the media.