“I use my phone to communicate with other people especially on market access.” Ms. Night Juliet

Ms. Night Juliet
Poultry Farmer
Kasese District

I rare Chicken and I help other poultry farmers and potential poultry farmers by providing them with information on better poultry rearing, market access, etc through trainings.

Many people around have learnt from me how to handle poultry when they are affected by a diseases, breeding, market access which has encouraged many people especially women embrace poultry business.

Although the radio is important, most of the times I use my phone to communicate with other people especially on market access. There are also important programs on local FM radio stations which have helped people learn a lot about the poultry business.

In the poultry keeping business, the market for poultry products is still limited which is a very big challenge to the poultry farmers in Kasese District.

Also see a video of Rural Broadcasting for Youth Entrepreneurship Development Conducted by ToroDev in partnership with Stem Van Afrika

“Voice of Toro radio already has two radio programs that deal with farmers programs, one is aired out in the morning and the other in the afternoon.” Bruce Katuramu.

MR. KATURAMU BRUCE

VOICE OF TORO (VOT) FM MANAGER

Kabarole District

We always endeavor to tell our listeners about our advertisement rates to ensure effective use of our FM Radio station for small scale business development.

The prices for the advertisements are negotiable, depending on the business type and the nature of the clients.

To ensure high standards for our FM radio broadcasting, we always conduct on job training for our staff. We also reward our staff based on professional broadcasting.

To promote Rural Broadcasting for Entrepreneurship Development in Rwenzori Region, Voice of Toro radio already has two radio programs that deal with farmers programs one is aired out in the morning and the other in the afternoon.

VOT staffs are also facilitated to investigate issues affecting the rural communities. However, radio programs for small scale entrepreneurship development and capacity building for radio staff is still limited therefore, NGOs like ToroDev should intervene and sponsor different entrepreneurial programs on our radio stations and also offer more capacity building workshops for radio staff.

Political radio programs are also important for Entrepreneurship Development because they are so popular and people lean on them so much compared to other radio programs.

“NGO’s like ToroDev should help to teach and train our radio staff especially those who deal with entrepreneurship programs…” Nyakahuma Patrick.

Mr. Nyakahuma Patrick.

Manager Better FM

Kabarole District

We face many challenges in Rural Broadcasting for Entrepreneurship Development ranging from the limited staff training and facilitation for entrepreneurship broadcasting.

When selecting our workers the experiences is want we consider first and then the qualification, the managing director and program director are highly qualified in journalism and presenters are just entertainers with limited skills in journalism.

Nyakahuma Patrick

The Research department is too demanding and facilitation is lacking. Our staffs are not fully facilitated to the level that they wish because the source of income is still lacking.

We have an arrangement for all those who wish to do on-job training. NGO’s like ToroDev should help to teach and train our radio staff especially those who deal with entrepreneurship programs on FM radio stations.

Building a forum for Rwenzori FM Radio staff is a very welcome idea because it will help in information and knowledge sharing but it should be organized or initiated by a neutral person or organization not by one of the radio stations to reduce any bias that may arise as a result of competition.

Despite all the problems faced, we put in efforts to do research on issues that affect the community and broadcast them. We can also arrange radio programs for community benefits at no cost, small scale entrepreneurs can also be catered for by this arrangement.